What is Digital Marketing?
Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future.
The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads compared to those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.
Digital marketing services consist of the following tactics:
Content MarketingSearch Engine Optimization (SEO)
Video Marketing
Google Ads/PPC
Email Marketing
Social Media Marketing
A digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments.
Given the scope of digital marketing, it’s helpful to look at the most popular types of digital marketing agencies and the services they offer.